This page is all about PPC Bully...a tool for tracking PPC ads.
I am a currently satisfied customer & I think it is an EXCELLENT tool....
But, here are the realistic pros & cons of PPC Bully.
Cons:
1. PPC Bully seems to only track keyword phrases in Google. You can try extrapolating the results to Yahoo or MSN, however, those sites have VERY different audiences. And who knows about the variance when you get down to the "market level."
2. PPC Bully can only handle 500 keywords for the regular account. You'll have to upgrade to track a larger number of keywords. I upgraded to the 2000 keyword a month level.
3. It's easy to delete a campaign by accident in PPC Bully. I did. 3 times. This is because sometimes, you'll have one of the group boxes checked because you are trying to set one group to "Bully". Then, when you delete another group, you'll see- poof..you've mistakenly deleted the group you were trying to Bully. Don't do this! Watch what you are doing very carefully.
Pros:
1. PPC Bully is VERY easy to operate. Not a lot of extra functions. Upload your words & let 'em be tracked.
2. The UI on PPC Bully is very clean. This is more of a benefit than you'd think. It makes for a friendlier experience.
3. PPC Bully actually works. I've compared the data with other independent data of mine & it matches up...it's scarily accurate.
